Portfolio: the Sims 4

The Sims 4:

PC Games: Art Direction / Graphic Design / Illustration

Building on the years of experience producing the marketing assets for Sims 3, we at Popgun Design spent a year crafting the new brand id for the Sims 4. Since its launch, it became the best selling PC game of 2014 and 2015.

Release Marketing Collateral:

Limited Collector's Edition Specialty Pack:

OOH and CES Booth:

TM & © Todd Kennedy Design 2023